In Alassio there are all the biggest Italian and international fashion firms. It's like living a dream with open eyes, admiring the shop windows just one step from the beautiful coast of Riviera.
The "Budello" (lane) of Alassio is the old alley that extends through the entire town, parallel to the sea front, from Borgo Coscia to Promenade Ciccione. It offers from both sides every kind of shop: from local products, to traditional tastes, to antiques, to chic boutiques, to art galleries, to bikini and flip flops.
Boutiques of Alassio offer all: Prada, Gucci, Burberry, Italia Independent, Versace, Dolce & Gabbana, Converse, Havaianas, Calzedonia, Benetton, Stefanel, Yamamay, Givenchy, Dior, Rolex, Cartier, and much more for the best of Maisons and brands de luxe!
After passing through the Budello is possible to reach the sea promenade and go straight along the beach. At the end of the walk you can enjoy our long sandy beaches and crystal clear sea or have a little relaxation or a drink in the many bars of Alassio movida, tasting hot takeaway pizzas, focaccia, farinata, sandwiches, ice cream cakes , granite, beers, cocktails, etc..
On request we also organize shopping tours to Outlet of Serravalle Scrivia (only 1 hour and a half drive from Alassio), where the most prestigious Italian and international firms are discounted up to 70% throughout the year.
Finally - as shopping queen - Alassio also organizes regular competitions in cooperation with shopkeepers and hoteliers in which top prizes are considerable sums to spend exclusively in town shops (Un Mare di Shopping, Lo Shopping dei Sogni, Le vie dello Shopping, ecc.). A great idea to have fun, fight the crisis and have no guilt! "baci di Alassio" (kisses), delicious pastries with chocolate heart.